[2023년 마케팅 전략] 국내외 다양한 매체 및 전문기관 분석 - 소비자트렌드, 비즈니스, 테크 트렌드 관련자료 공유

국내외 다양한 매체 및 전문기관에서 분석한 2023년 디지털트랜스포메이션 전략, 소비자트렌드, 비즈니스, 마케팅, 테크 트렌드 관련자료 들을 정리하였습니다.

 

digital transformation

■ Consumer 트렌드  

•2023년 트렌드 키워드는 'RABBIT JUMP' / 트렌드코리아
https://www.openads.co.kr/content/contentDetail?contsId=9289

•Z세대 트렌드 2023 / 대학내일 
http://www.madtimes.org/news/articleView.html?idxno=15126

•2023년 라이프스타일 트렌드 / 매경이코노미
https://www.mk.co.kr/economy/view/2022/733297

•GLOBAL CONSUMER TRENDS FOR 2023 / Mintel
https://www.mintel.com/press-centre/mintel-announces-global-consumer-trends-for-2023

•2023 Trend Report / Trend Hunter's
https://www.trendhunter.com/trends/2023-trend-report-research

 

반응형

■ Strategy 트렌드

•2023년 경영환경 및 금융업 산업분석 / 하나금융경영연구소 
http://www.hanaif.re.kr/boardList.do?menuId=MN2200&tabMenuId=N&srchNm=ALL&srchKey=&pageNo=

•Seven trends shaping digital transformation in 2023 / ZDNET
https://www.zdnet.com/article/seven-trends-shaping-digital-transformation-in-2023/

•2023 디지털 마케팅 트렌드 및 예측 / Think with Google
https://www.thinkwithgoogle.com/intl/en-145/consumer-insights/consumer-trends/digital-marketing-trends-2023/

•2023년 10대 미디어 트렌드 / Dentsu
http://www.madtimes.org/news/articleView.html?idxno=15307

•2023년 미디어 트렌드 & 예측(2023 Media Trends & Predictions) / Kantar
http://www.madtimes.org/news/articleView.html?idxno=15415

•마케터의 툴킷 2023(Marketer's Toolkit 2023): 글로벌 트렌드 보고서 / WARC
http://www.madtimes.org/news/articleView.html?idxno=15288

•2023년 고객 쇼핑행동 트렌드(Consumer Behavior Trends 2023) / Shopify
https://www.shopify.com/enterprise/consumer-behavior-trends

•2023년 패선 e-커머스 트렌드 (Top fashion ecommerce trends in 2023) / Shopify
https://www.shopify.com/enterprise/ecommerce-fashion-industry

•The top 10 content marketing trends for 2023 / Adobe
https://business.adobe.com/blog/the-latest/content-marketing-trends

•Social Media Trends 2023 Global Report / Talkwalker
https://www.talkwalker.com/social-media-trends

•2023 B2B Ecommerce Trends / Shopify
https://www.shopify.com/enterprise/b2b-ecommerce-trends-statistics

 

SMALL

■ Tech 트렌드

• 2023 전략 기술 트렌드 / Gartner
https://skdt.co.kr/28741-2 

• 2023년 ICT 10대 이슈 / 정보통신기획평가원(IITP)
https://byline.network/2022/11/4-146/

• 9 Blockchain Trends in 2023 / Startus insights
https://www.startus-insights.com/innovators-guide/blockchain-trends